SGA Finance and Management Services was incorporated on 16 February 1996, as a private limited company by Geeta and Rakesh Gupta and acquired soon afterwards by Vidya Devi and Anil Jindal. The agreement eventually enabled a hostile takeover of the company in 2014. In 2012, the company entered into a debt agreement with Reliance Industries, through which it was granted a number of channels from the ETV Network. It oversaw one of the largest collections of media properties in India following its conversion but became encumbered with debt due to aggressive expansions.
Incorporated in 1996 by Geeta and Rakesh Gupta, the company was acquired by Ritu Kapur and Raghav Bahl to be converted into a conglomerate holding company between 20. The broadcasting subsidiary TV18 is the controlling partner in two mass media joint ventures, Viacom18 and AETN18, through which it operates the OTT platforms of Voot, the production house Viacom18 Studios, the television networks of Colors TV, Nickelodeon India, Comedy Central India, VH1 India, MTV India and the channel History TV18. Through its subsidiaries and franchise licensing agreements, the group owns and operates the news broadcasting networks of News18, ETV and CNBC channels in India, the magazines of Forbes India and Overdrive, the websites of Firstpost and Moneycontrol, and owns various other assets and investments. Network18 is the holding company of TV18 Broadcast, Web18 Software Services, Network18 Publishing and Capital18. Rahul Joshi is the managing director, chief executive officer and group editor-in-chief of Network18, and Adil Zainulbhai is the chairman of its board of directors. In a marketing tie-up that brings unprecedented scale to the launch, Colors Gujarati Cinema will run an in-theatre campaign that will launch with Salman Khan’s upcoming Bharat.Network18 Media & Investments Limited, (formerly SGA Finance and Management Service and Network18 Fincap Limited) commonly referred to as the Network18 Group and sometimes as the Network18–Eenadu Group, is an Indian media conglomerate owned by the energy giant Reliance Industries, headed by billionaire Mukesh Ambani. An OOH campaign across 23 major towns of Gujarat and a television campaign across Colors Gujarati and the market’s top non-network channels will see an ad blitzkrieg with 1000 spots aired. Marketing campaign will be headlined by an industry-first RAP anthem which has been shot with popular Gujarati actor Jimit Trivedi to capture the pulse of the youth. The state will see major print and radio campaigns across all major publications and stations. The network is planning a 360-degree marketing campaign across pre-launch, launch and sustenance phases.
With Colors Gujarati Cinema, we aim to respond to the regional market’s appetite for high-quality content while retaining its socio-cultural identity through a rich library of 300+ films and plays.” Not only does Colors Gujarati Cinema provide for a business case but also allows us to give the people of Gujarat a destination to enjoy movies in their mother-tongue. With the absence of a premium television channel showcasing Gujarati movies, it was the perfect whitespace for us to capture.
#TELLYNAGARI COLORS GUJARATI TV#
Movies as a TV genre enjoys 25% viewership in Gujarat, a state with an 87-year-old legacy of producing films and plays. Added Ravish Kumar, Head – Regional TV Network, Viacom18: ‘’Gujarati language has clocked the highest growth rate amongst all language TV viewership with an astounding 36% year-on-year growth.
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